The rate of foreigners in Switzerland’s population is one of the highest in the world. Thus, ‘the foreigners’ have been the subject of a heated debate within Swiss society for about a century — a debate in which the media play a significant role.
This dissertation explores such a role in the case of Le Matin, the most read among the country’s paid-for, French-language newspapers. By applying quantitative and qualitative research methodologies, we explore the main features of the newspaper’s representation of foreigners.
Our findings suggest foreigners receive a very prominent treatment and appear mostly in negatively connoted contexts, although we also found certain attempts to offer a more nuanced representation.
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